Abercrombie & Fitch Co. is an American lifestyle retailer, founded in 1892 and currently focusing on contemporary clothing targeting customers in their early 20's to mid 40's. Headquartered in New Albany, Ohio, the company operates three offshoot brands: Abercrombie Kids, Hollister Co., and Gilly Hicks with 845 company operated stores across its brands, as of February 2020. As one of the oldest American clothing brands, the company originally marketed high-end outdoor clothing until it suffered numerous cycles of market difficulties and by the 1980s bordered on market irrelevance. In the 1990s, under the leadership of CEO Mike Jeffries, Abercrombie & Fitch underwent a meteoric rise, focusing on teen fashion and specifically "the good-looking, cool kids" — using sexualized advertising, prominently of unclothed white, male fashion models. A 2022 Netflix documentary said the company during this period had transformed into an "avatar of exclusivity and soft-core sex appeal." The company has since refocused itself successfully, targeting a diverse range of customers in their early 20's to mid 40's. Wikipedia